2020 Workshops Bring Youth into the Creative Mix to Debunk Marijuana Propaganda Targeted at Teens

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Prevention Means Progress (PMP) partners with local branding agency to bring youth into the creative mix to debunk marijuana propaganda targeted at teens

pmp youth workshop

Dec. 2, 2019 — PMP has partnered with REBEL INTERACTIVE to host an ongoing series of workshops that empower teens to “Speak Up!” against substance abuse, and become prevention advocates for their peers.

The first youth workshop kicked off in September, 2019, with 11 teens from four area middle schools. More workshops are planned for 2020, where students from area schools will be invited to brainstorm and promote the prevention of substance abuse in their own words.

Up to 25 students at a time will collaborate and develop ideas around promoting substance abuse prevention. Participants get to express creativity and demonstrate leadership in a collaborative environment, while sharing a positive message to help their peers. REBEL will turn selected campaign ideas into ads, banners, and other collateral that PMP, teachers and student groups can use for youth-inspired, in-school outreach.

Partnering with REBEL allows PMP to offer a unique creative session, resulting in an impactful ‘for-teens/by-teens’ message. PMP hopes the youth-inspired approach will combat many high-powered marketing messages about addictive substances that are often targeted to teens.

“Our new workshops offer teens an inspiring way to get ahead of substance abuse,” says Lorelle Mueting, PMP director. “Too often, the youth are manipulated by advertising messages from the drug industry. PMP’s youth campaign addresses the facts and risks of marijuana, debunks myths about the drug, and helps teens identify where they can make personal choices to avoid risks.”

“Because none of the marijuana products today are tested or regulated, we never know what’s in it, or what the true costs of using will be,” Mueting explains. “In our youth workshops, we pose concepts such as ‘What is important to you?’ and illustrate that using substances like marijuana put things that are important to you at risk. We challenge the kids to look at the choices in front of them. It’s your choice: you can make low-risk choices that protect things that are important to you, and live your best life, or you can make high-risk choices and put those things at risk. PMP youth workshops educate teens and support them in discovering their
own answers.”

“When the kids get to work with REBEL to turn their messages into teen-talking points, they’re empowered to speak up. We know this opportunity to educate kids is an opportunity for a life-long lesson,” Mueting adds.

Follow the campaign at PreventionMeansProgress.org or on Facebook.

Download a Copy of the Media Release »


THE BLUNT TRUTH ABOUT MARIJUANA

  • 1 out of 6 teens who use marijuana will develop an addiction to the drug.
  • Impairment is always high-risk. Consuming THC causes impairment, therefore it is always high-risk.
  • The marijuana of today is vastly different than the marijuana of the 60’s, 70’s or even 2000’s. Potency levels among smokeable, edible and other marijuana products such as shatter, wax and oils have greatly increased, now at 20% to 98% THC, compared to the 1-5% THC of 20 or 30 years ago.
  • Marijuana today is not a natural plant or substance. It is a genetically modified organism, or GMO. Legalization across our nation has led to a demand for higher THC potency in both the flower marijuana, as well as in semi-synthetic marijuana products. The marijuana industry has responded by genetically modifying this plant to deliver increasingly higher THC potency in all the products it produces. Higher potency levels have a more damaging impact on the brain, and can lead to greater long-term damage, especially for our youth.

WHY? STAYING AHEAD OF SUBSTANCE ABUSE
Life is full of choices, and different choices have different risks. Prevention Means Progress (PMP) is an organization committed to helping local youth and adults distinguish the difference, to “Stay ahead of substance abuse.” Prevention starts by educating, increasing awareness, and building strong anti-drug attitudes among youth. PMP’s approach is grounded in extensive research in youth development, resiliency, and prevention.


 

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